|
|
|
|
| LEADER |
02720nam a2200397 a 4500 |
| 001 |
1879511 |
| 005 |
20171111234701.0 |
| 008 |
120111s2011 enka ob 001 0 eng d |
| 020 |
|
|
|a 9781139145275
|q (electronic bk.)
|
| 020 |
|
|
|a 1139145274
|q (electronic bk.)
|
| 020 |
|
|
|a 9781139141956
|
| 020 |
|
|
|a 1139141953
|
| 020 |
|
|
|a 9780511920684
|q (electronic bk.)
|
| 020 |
|
|
|a 0511920687
|q (electronic bk.)
|
| 020 |
|
|
|a 9781139137942
|
| 020 |
|
|
|a 1139137948
|
| 020 |
|
|
|a 1283315203
|
| 020 |
|
|
|a 9781283315203
|z 9781107009172
|z 1107009170
|z 9781107401525
|
| 040 |
|
|
|a N$T
|b eng
|e pn
|z 1107401526
|
| 050 |
|
4 |
|a HD60
|b .B485 2011eb
|
| 100 |
1 |
|
|a Bhattacharya, C. B.
|
| 245 |
1 |
0 |
|a Leveraging corporate responsibility :
|b the stakeholder route to maximizing business and social value /
|c C.B. Bhattacharya, Sankar Sen, Daniel Korschun.
|
| 260 |
|
|
|a Cambridge ;
|b Cambridge University Press,
|c 2011.
|a New York :
|
| 300 |
|
|
|a 1 online resource (xiii, 326 pages) :
|b illustrations
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
8 |
|
|a The second lever: UsefulnessFunctional benefits; Identity-related benefits; Empirical support; The third lever: Unity; Identification; Empirical evidence; Trust; What the research shows; Summary; Endnotes; Further reading; SIX How context influences the process; The significance of context; UPS and location; Going beyond "one size fits all"; Stakeholder context; Closeness; Closeness as a multiplier; A deeper look at the studies; Caring; Studies on caring; Characteristics; Demographics; Cultural differences; Company context; CR type; Distinctiveness; The importance of "fit"; Communication.
|
| 505 |
8 |
|
|a Looking at the downsideCore business; Product quality; Marketing strategy; Company characteristics; Reputation; Company size and demographics; Organizational culture; Summary; Endnotes; Further reading; PART III Putting insight into action; SEVEN Co-creating CR strategy; Co-creating CR initiatives: Some background; Getting the needed involvement; Four steps to successful CR formulation; Articulation; Generation; Engaging individual stakeholders; Laddering; Distillation; Selection; Creating partnerships; Creating experiments and looking at research results; Implementation.
|
| 650 |
|
0 |
|a Social responsibility of business.
|
| 650 |
|
0 |
|a Business ethics.
|
| 650 |
|
4 |
|a Business.
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Business Ethics.
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Development
|x Sustainable Development.
|
| 650 |
|
7 |
|a Business ethics.
|
| 700 |
1 |
|
|a Sen, Sankar,
|
| 856 |
4 |
0 |
|a Korschun, Daniel.
|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=400637
|
| 952 |
|
|
|a CY-NiOUC
|b 5a0462776c5ad14ac1ee785e
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
|
