Game-changing strategies : how to create new market space in established industries by breaking the rules /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
San Francisco, CA :
Jossey-Bass,
©2008.
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| Subjects: | |
| Online Access: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=233134 |
Table of Contents:
- The innovation is in the business model
- Discovering new business models
- Creativity is not enough : from discovering to implementing new business models
- Using dual business models to compete : is a separate unit necessary?
- Separation is not enough : how to achieve ambidexterity
- Responding to business-model innovation
- When would established firms discover new business models?
- Rethinking innovation in the big firm.