|
|
|
|
| LEADER |
00896nam a2200217 a 4500 |
| 001 |
1854506 |
| 005 |
20171111234637.0 |
| 008 |
130819t20142014cau ob 001 0 eng d |
| 020 |
|
|
|a 9781118573303(ebook)
|z 9781118555835 (hardback)
|
| 040 |
|
|
|a CaPaEBR
|b eng
|e rda
|
| 050 |
1 |
4 |
|a HD62.6
|b .L35 2014eb
|e pn
|
| 100 |
1 |
|
|a Laidler-Kylande, Nathalie,
|d 1965-
|
| 245 |
1 |
4 |
|a The brand IDEA :
|b managing nonprofit brands with integrity, democracy and affinity /
|c Nathalie Laidler-Kylande and Julia Shepard Stenzel.
|
| 250 |
|
|
|a First edition.
|
| 300 |
|
|
|a 1 online resource (234 pages)
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Nonprofit organizations
|x Management.
|
| 650 |
|
0 |
|a Nonprofit organizations
|x Marketing.
|
| 700 |
1 |
|
|a Stenzel, Julia Shepard,
|
| 856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10799795
|
| 952 |
|
|
|a CY-NiOUC
|b 5a045ffe6c5ad14ac1ee12df
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
|
