The brand IDEA : managing nonprofit brands with integrity, democracy and affinity /
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| Format: | Book |
| Language: | English |
| Edition: | First edition. |
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| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10799795 |
| Physical Description: | 1 online resource (234 pages) |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781118573303(ebook) |