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00902nam a2200241 a 4500 |
| 001 |
1847366 |
| 005 |
20171111234631.0 |
| 008 |
100823s2011 caua sb 001 0 eng d |
| 020 |
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|z 9780470613580 (cloth)
|z 9780470922590 (ebk)
|z 9780470922613 (ebk)
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| 040 |
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|a CaPaEBR
|z 9780470922606 (e-book)
|
| 050 |
1 |
4 |
|a HD69.B7
|b A21535 2011eb
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| 100 |
1 |
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|a Aaker, David A.
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| 245 |
1 |
0 |
|a Brand relevance
|b making competitors irrelevant /
|c David A. Aaker.
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| 250 |
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|a 1st ed.
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| 260 |
|
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|a San Francisco, Calif. :
|b Jossey-Bass,
|c c2011.
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| 300 |
|
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|a xvi, 381 p. :
|b ill.
|
| 490 |
1 |
|
|a The Jossey-Bass business and management series
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| 504 |
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|a Includes bibliographical references and index.
|
| 650 |
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0 |
|a Brand name products.
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| 650 |
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0 |
|a Branding (Marketing)
|
| 710 |
2 |
|
|a ebrary, Inc.
|
| 856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10438354
|
| 952 |
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|a CY-NiOUC
|b 5a045f536c5ad14ac1edf51c
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