Description: Brand relevance

Main Author:	Aaker, David A.
Corporate Author:	ebrary, Inc.
Format:	Book
Language:	English
Published:	San Francisco, Calif. : Jossey-Bass, c2011.
Edition:	1st ed.
Series:	The Jossey-Bass business and management series
Subjects:	Brand name products. Branding (Marketing)
Online Access:	http://site.ebrary.com/lib/ucy/Doc?id=10438354

Physical Description:	xvi, 381 p. : ill.
Bibliography:	Includes bibliographical references and index.