The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /

Main Author:	Salinas, Gabriela.
Corporate Author:	ebrary, Inc.
Format:	Book
Language:	English
Published:	Chichester, West Sussex, England ; Hoboken, N.J. : Wiley, c2009.
Subjects:	Branding (Marketing) Brand name products.
Online Access:	http://site.ebrary.com/lib/ucy/Doc?id=10500915

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