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01589nam a2200301 a 4500 |
| 001 |
1839706 |
| 005 |
20171111234623.0 |
| 008 |
101021s2011 mnua sb 001 0 eng d |
| 020 |
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|z 9780816665457 (hc : alk. paper)
|z 9780816665464 (pb : alk. paper)
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| 040 |
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|a CaPaEBR
|z 9780816676675 (e-book)
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| 050 |
1 |
4 |
|a HC60
|b .R482 2011eb
|
| 100 |
1 |
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|a Richey, Lisa Ann.
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| 245 |
1 |
0 |
|a Brand aid
|b shopping well to save the world /
|c Lisa Ann Richey and Stefano Ponte.
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| 260 |
|
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|a Minneapolis [Minn.] :
|b University of Minnesota Press,
|c c2011.
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| 300 |
|
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|a xv, 253 p. :
|b ill.
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| 500 |
|
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|a "A Quadrant Book."
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else.
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| 650 |
|
0 |
|a Economic assistance
|z Developing countries.
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| 650 |
|
0 |
|a Celebrities
|x Political activity.
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| 650 |
|
0 |
|a Social entrepreneurship.
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| 650 |
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0 |
|a Social responsibility of business.
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| 650 |
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0 |
|a Branding (Marketing)
|x Social aspects.
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| 650 |
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0 |
|a Consumption (Economics)
|x Social aspects.
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| 700 |
1 |
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|a Ponte, Stefano.
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| 710 |
2 |
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|a ebrary, Inc.
|
| 856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10461002
|
| 952 |
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|a CY-NiOUC
|b 5a045e926c5ad14ac1edd57c
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
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