Description: Brand aid

Main Author:	Richey, Lisa Ann.
Corporate Author:	ebrary, Inc.
Other Authors:	Ponte, Stefano.
Format:	Book
Language:	English
Published:	Minneapolis [Minn.] : University of Minnesota Press, c2011.
Subjects:	Economic assistance > Developing countries. Celebrities > Political activity. Social entrepreneurship. Social responsibility of business. Branding (Marketing) > Social aspects. Consumption (Economics) > Social aspects.
Online Access:	http://site.ebrary.com/lib/ucy/Doc?id=10461002

Item Description:	"A Quadrant Book."
Physical Description:	xv, 253 p. : ill.
Bibliography:	Includes bibliographical references and index.