Description: The brutal truth about Asian branding and how to break the vicious cycle

Main Author:	Baladi, Joseph.
Corporate Author:	ebrary, Inc.
Format:	Book
Language:	English
Published:	Singapore : Wiley, 2011.
Subjects:	Brand name products > Asia. Branding (Marketing) > Asia.
Online Access:	http://site.ebrary.com/lib/ucy/Doc?id=10484882

Physical Description:	viii, 280 p. : ill.
Bibliography:	Includes bibliographical references and index.