Description: Marketing plans

Main Author:	McDonald, Malcolm.
Corporate Author:	ebrary, Inc.
Other Authors:	Wilson, Hugh,
Format:	Book
Language:	English
Published:	Chichester, West Sussex, U.K. : Wiley, 2011.
Edition:	7th ed.
Subjects:	Marketing > Management. Marketing > Planning.
Online Access:	http://site.ebrary.com/lib/ucy/Doc?id=10510522

Physical Description:	xvi, 573 p. : ill. (some col.)
Bibliography:	Includes bibliographical references and index.