Brainfluence 100 ways to persuade and convince customers with neuromarketing /
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
c2012.
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| Subjects: | |
| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10506279 |
Table of Contents:
- section 1. Price and product brainfluence
- section 2. Sensory brainfluence
- section 3. Brainfluence branding
- section 4. Brainfluence in print
- section 5. Picture brainfluence
- section 6. Loyalty and trust brainfluence
- section 7. Brainfluence in person
- section 8. Brainfluence for a cause
- section 9. Brainfluence copywriting
- section 10. Consumer brainfluence
- section 11. Gender brainfluence
- section 12. Shopper brainfluence
- section 13. Video, TV, and film brainfluence
- section 14. Brainfluence on the Web.