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01467nam a2200253 a 4500 |
| 001 |
1831625 |
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20171111234616.0 |
| 008 |
110715s2012 nju sb 001 0 eng d |
| 020 |
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|z 9781118113363 (hardback : acid-free paper)
|
| 040 |
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|a CaPaEBR
|z 9781118175965 (e-book)
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| 050 |
1 |
4 |
|a HF5415.12615
|b .D66 2012eb
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| 100 |
1 |
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|a Dooley, Roger,
|d 1952-
|
| 245 |
1 |
0 |
|a Brainfluence
|b 100 ways to persuade and convince customers with neuromarketing /
|c Roger Dooley.
|
| 260 |
|
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|a Hoboken, N.J. :
|b Wiley,
|c c2012.
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| 300 |
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|a xviii, 286 p.
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| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a section 1. Price and product brainfluence -- section 2. Sensory brainfluence -- section 3. Brainfluence branding -- section 4. Brainfluence in print -- section 5. Picture brainfluence -- section 6. Loyalty and trust brainfluence -- section 7. Brainfluence in person -- section 8. Brainfluence for a cause -- section 9. Brainfluence copywriting -- section 10. Consumer brainfluence -- section 11. Gender brainfluence -- section 12. Shopper brainfluence -- section 13. Video, TV, and film brainfluence -- section 14. Brainfluence on the Web.
|
| 650 |
|
0 |
|a Neuromarketing.
|
| 650 |
|
0 |
|a Marketing
|x Psychological aspects.
|
| 650 |
|
0 |
|a Advertising
|x Psychological aspects.
|
| 650 |
|
0 |
|a Consumers
|x Psychology.
|
| 710 |
2 |
|
|a ebrary, Inc.
|
| 856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10506279
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| 952 |
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|a CY-NiOUC
|b 5a045dce6c5ad14ac1edb469
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
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