The visible librarian asserting your value with marketing and advocacy /
| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Chicago :
American Library Association,
2003.
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| Subjects: | |
| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10194657 |
Table of Contents:
- The primacy of customer service and other basics
- Doing the groundwork : marketing
- Publicity : the tangibles
- Public relations : the personal touch
- Advocacy : putting it all together.