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20171111234612.0 |
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030128s2003 ilu sb 001 0 eng |
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|z 0838908489 (alk. paper)
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|a CaPaEBR
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| 050 |
1 |
4 |
|a Z716.3
|b .S54 2003eb
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| 100 |
1 |
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|a Siess, Judith A.
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| 245 |
1 |
4 |
|a The visible librarian
|b asserting your value with marketing and advocacy /
|c Judith A. Siess.
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| 260 |
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|a Chicago :
|b American Library Association,
|c 2003.
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| 300 |
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|a xvi, 154 p.
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| 504 |
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|a Includes bibliographical references (p. 123-146) and index.
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| 505 |
0 |
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|a The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together.
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| 650 |
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0 |
|a Libraries
|x Public relations.
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| 650 |
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0 |
|a Libraries
|x Marketing.
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| 650 |
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0 |
|a Advertising
|x Libraries.
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| 710 |
2 |
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|a ebrary, Inc.
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| 856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10194657
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| 952 |
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|a CY-NiOUC
|b 5a045d5f6c5ad14ac1eda66e
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
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