Cover Image

From great to gone : why FMCG companies are losing the race for customers /

Main Author:	Lorange, Peter, (Author)
Other Authors:	Rembiszewski, Jimmi,
Format:	Book
Language:	English
Subjects:	Marketing research. Consumer behavior. Consumer goods. New products.
Online Access:	http://site.ebrary.com/lib/ucy/Doc?id=10856093

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