Performance marketing with Google Analytics strategies and techniques for maximizing online ROI /
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| Corporate Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley Pub., Inc.,
2010.
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| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10381031 |
Table of Contents:
- pt. 1. Competing for customers on the Web
- pt. 2. Google Analytics essentials
- pt. 3. Controlling costs and planning profits
- pt. 4. Growing organic search and conversions
- pt. 5. Extending Google Analytics
- pt. 6. Appendixes.