Performance marketing with Google Analytics strategies and techniques for maximizing online ROI /

Main Author: Tonkin, Sebastian.
Corporate Author: ebrary, Inc.
Other Authors: Whitmore, Caleb.
Format: Book
Language:English
Published: Hoboken, N.J. : Wiley Pub., Inc., 2010.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10381031
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100 1 |a Tonkin, Sebastian. 
245 1 0 |a Performance marketing with Google Analytics  |b strategies and techniques for maximizing online ROI /  |c Sebastian Tonkin, Caleb Whitmore, Justin Cutroni. 
260 |a Hoboken, N.J. :  |b Wiley Pub., Inc.,  |c 2010. 
300 |a xxiii, 427 p. :  |b ill. 
500 |a Includes index. 
505 0 |a pt. 1. Competing for customers on the Web -- pt. 2. Google Analytics essentials -- pt. 3. Controlling costs and planning profits -- pt. 4. Growing organic search and conversions -- pt. 5. Extending Google Analytics -- pt. 6. Appendixes. 
650 0 |a Internet searching  |x Statistical services. 
650 0 |a Web usage mining  |x Computer programs. 
650 0 |a Internet users  |x Statistics 
700 1 |a Whitmore, Caleb.  |x Data processing. 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/ucy/Doc?id=10381031 
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