In defense of negativity attack ads in presidential campaigns /
| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Chicago :
University of Chicago Press,
2006.
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| Series: | Studies in communication, media, and public opinion
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| Subjects: | |
| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10381172 |
Table of Contents:
- The need for negativity: an introduction
- Assessing negativity
- The information environment and negativity
- Evaluating character attacks
- Evaluating the content of negative and positive issue appeals
- Dragging the truth into the gutter? The news media, negativity
- And the 1988 campaign
- Negativity, democracy, and the political system.