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01403nam a2200265 a 4500 |
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1823935 |
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20171111234608.0 |
| 008 |
050526s2006 ilua sb 001 0 eng |
| 020 |
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|z 0226284980 (cloth : alk. paper)
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| 040 |
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|a CaPaEBR
|z 0226284999 (pbk. : alk. paper)
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| 050 |
1 |
4 |
|a JK2281
|b .G44 2006eb
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| 100 |
1 |
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|a Geer, John Gray.
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| 245 |
1 |
0 |
|a In defense of negativity
|b attack ads in presidential campaigns /
|c John. G. Geer.
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| 260 |
|
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|a Chicago :
|b University of Chicago Press,
|c 2006.
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| 300 |
|
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|a xvii, 201 p. :
|b ill.
|
| 490 |
1 |
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|a Studies in communication, media, and public opinion
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| 504 |
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|a Includes bibliographical references (p. [185]-194) and index.
|
| 505 |
0 |
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|a The need for negativity: an introduction -- Assessing negativity -- The information environment and negativity -- Evaluating character attacks -- Evaluating the content of negative and positive issue appeals -- Dragging the truth into the gutter? The news media, negativity -- And the 1988 campaign -- Negativity, democracy, and the political system.
|
| 650 |
|
0 |
|a Campaign management
|z United States.
|
| 650 |
|
0 |
|a Advertising, Political
|z United States.
|
| 650 |
|
0 |
|a Political campaigns
|z United States.
|
| 650 |
|
0 |
|a Presidents
|x Election
|z United States
|x History.
|
| 710 |
2 |
|
|a ebrary, Inc.
|
| 856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10381172
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| 952 |
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|a CY-NiOUC
|b 5a045cbe6c5ad14ac1ed9443
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
|
