The handbook of international advertising research /
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| Format: | Book |
| Language: | English |
| Edition: | First edition. |
| Series: | Handbooks in communication and media
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| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10831329 |
| Physical Description: | 1 online resource (657 pages) : illustrations, tables. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 9781118378496(ebook) |