Cover Image

Innovation and marketing in the video game industry avoiding the performance trap /

Main Author: Wesley, David T. A.
Corporate Author: ebrary, Inc.
Other Authors: Barczak, Gloria.
Format: Book
Language:English
Published: Farnham [Surrey, England] : Gower, c2010.
Subjects:
Video games industry.
Video games > Marketing.
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10392158

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