Innovation and marketing in the video game industry avoiding the performance trap /

Main Author: Wesley, David T. A.
Corporate Author: ebrary, Inc.
Other Authors: Barczak, Gloria.
Format: Book
Language:English
Published: Farnham [Surrey, England] : Gower, c2010.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10392158
LEADER 00870nam a2200229 a 4500
001 1811855
005 20171111234557.0
008 100106s2010 enk sb 001 0 eng
020 |z 9780566091674 (hbk. : alk. paper) 
040 |a CaPaEBR  |z 9780566091681 (e-book) 
050 1 4 |a HD9993.E452  |b W47 2010eb 
100 1 |a Wesley, David T. A. 
245 1 0 |a Innovation and marketing in the video game industry  |b avoiding the performance trap /  |c David Wesley and Gloria Barczak. 
260 |a Farnham [Surrey, England] :  |b Gower,  |c c2010. 
300 |a xiv, 262 p. 
504 |a Includes bibliographical references and index. 
650 0 |a Video games industry. 
650 0 |a Video games  |x Marketing. 
700 1 |a Barczak, Gloria. 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/ucy/Doc?id=10392158 
952 |a CY-NiOUC  |b 5a045b116c5ad14ac1ed62bc  |c 998a  |d 945l  |e -  |t 1  |x m  |z Books