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BRICS and beyond executive lessons on emerging markets /

Main Author: Jones, Stephanie, 1957-
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: Chichester [England] : Wiley, 2012.
Subjects:
International business enterprises > Developing countries.
Social responsibility of business > Developing countries.
Diversity in the workplace > Developing countries.
Industrial management > Developing countries.
BRIC countries > Foreign economic relations.
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10580215
Table of Contents:
  • Preface / by Prof Dr. Wim Naude
  • About the author
  • Introduction
  • Doing business in emerging markets : risks, opportunities and practice
  • First section: risks
  • Country risk
  • Politics and business in emerging markets
  • Corporate social responsibility
  • Ethics, transparency, and governance in emerging markets
  • Business culture
  • Cross-cultural management and people in emerging markets
  • Second section: opportunities
  • Marketing
  • Implementing marketing ideas into and from emerging markets
  • Entrepreneurship and innovation
  • Technology, innovation, and new business ventures in emerging markets
  • Third section: practice
  • Strategy and operations
  • Changing business strategies and operations in emerging markets
  • Strategic alliances
  • Western business and emerging market business : working together
  • Lessons for global business
  • What we can learn from the brics and beyond
  • Reading list
  • Glossary
  • Index.

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