Cover Image

BRICS and beyond executive lessons on emerging markets /

Main Author: Jones, Stephanie, 1957-
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: Chichester [England] : Wiley, 2012.
Subjects:
International business enterprises > Developing countries.
Social responsibility of business > Developing countries.
Diversity in the workplace > Developing countries.
Industrial management > Developing countries.
BRIC countries > Foreign economic relations.
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10580215
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020 |z 9781119962694 
040 |a CaPaEBR  |z 9781118351567 (e-book) 
050 1 4 |a HD2755.5  |b .J6676 2012eb 
100 1 |a Jones, Stephanie,  |d 1957- 
245 1 0 |a BRICS and beyond  |b executive lessons on emerging markets /  |c Stephanie Jones. 
260 |a Chichester [England] :  |b Wiley,  |c 2012. 
300 |a xi, 267 p. 
504 |a Includes bibliographical references and index. 
505 0 |a Preface / by Prof Dr. Wim Naude -- About the author -- Introduction -- Doing business in emerging markets : risks, opportunities and practice -- First section: risks -- Country risk -- Politics and business in emerging markets -- Corporate social responsibility -- Ethics, transparency, and governance in emerging markets -- Business culture -- Cross-cultural management and people in emerging markets -- Second section: opportunities -- Marketing -- Implementing marketing ideas into and from emerging markets -- Entrepreneurship and innovation -- Technology, innovation, and new business ventures in emerging markets -- Third section: practice -- Strategy and operations -- Changing business strategies and operations in emerging markets -- Strategic alliances -- Western business and emerging market business : working together -- Lessons for global business -- What we can learn from the brics and beyond -- Reading list -- Glossary -- Index. 
650 0 |a International business enterprises  |z Developing countries. 
650 0 |a Social responsibility of business  |z Developing countries. 
650 0 |a Diversity in the workplace  |z Developing countries. 
650 0 |a Industrial management  |z Developing countries. 
651 0 |a BRIC countries  |x Foreign economic relations. 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/ucy/Doc?id=10580215 
952 |a CY-NiOUC  |b 5a045a826c5ad14ac1ed522e  |c 998a  |d 945l  |e -  |t 1  |x m  |z Books 

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