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01772nam a2200217 a 4500 |
| 001 |
1807242 |
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20171111234553.0 |
| 008 |
111020s2012 enka sbf 001 0 eng d |
| 020 |
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|z 9781405199520
|z 9781405199537 (pbk.)
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| 040 |
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|a CaPaEBR
|z 9781444360806 (e-book)
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| 050 |
1 |
4 |
|a HF5825
|b .B47 2012eb
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| 100 |
1 |
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|a Berman, Margo,
|d 1947-
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| 245 |
1 |
4 |
|a The copywriter's toolkit
|b the complete guide to strategic advertising copy /
|c Margo Berman.
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| 260 |
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|a Chichester, West Sussex, U.K. ;
|b Wiley-Blackwell,
|c 2012.
|a Malden, Mass. :
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| 300 |
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|a xix, 376 p. :
|b ill. (some col.)
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
8 |
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|a Machine generated contents note: Introduction Acknowledgments Chapter 1. The Persuasive Word: Strategy: The ABC's - Audience, Benefits & Creative Briefs Chapter 2: The Strategic Word: Strategy Categories Chapter 3. The Chosen Word: Writing Techniques Chapter 4: The Sticky Word: Headline and Slogan Techniques Chapter 5. The Written Word: Print (ads, brochures, catalogues) Chapter 6. The Spoken Word: Radio Chapter 7. The Animated Word: TV Chapter 8. The Delivered Word and Abridged Word: Direct Mail, Mobile & Small-Space Writing Chapter 9. The Ambient and Moving Word: Out-of-Home & Transit Chapter 10. The Online Communal Word: Digital Dialogue, Virtual Community, Blogging Chapter 11. The Online Word: Websites Chapter 12. The Buzz Word: Interactive Engagement, Social Media, Viral Marketing Chapter 13. The Multimedia and Multilingual Word: Integrated Campaigns Chapter 14. The Global Word: International Campaigns Suggested Reading.
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| 650 |
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0 |
|a Advertising copy
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| 710 |
2 |
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|a ebrary, Inc.
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| 856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10580252
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| 952 |
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|a CY-NiOUC
|b 5a045a6e6c5ad14ac1ed4fce
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
|
