The copywriter's toolkit the complete guide to strategic advertising copy /
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Chichester, West Sussex, U.K. ; Malden, Mass. :
Wiley-Blackwell,
2012.
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| Subjects: | |
| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10580252 |
| Physical Description: | xix, 376 p. : ill. (some col.) |
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| Bibliography: | Includes bibliographical references and index. |