Marketing to Hispanics a strategic approach to assessing and planning your initiative /

Main Author: Soto, Terry J.
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: Chicago : Dearborn Trade Pub., 2006.
Edition:1st ed.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10118536
LEADER 00801nam a2200229 a 4500
001 1805611
005 20171111234551.0
008 051116s2006 ilu sb 001 0 eng d
020 |z 1419502786 
040 |a CaPaEBR 
050 1 4 |a HF5415.33.U6  |b S66 2006eb 
100 1 |a Soto, Terry J. 
245 1 0 |a Marketing to Hispanics  |b a strategic approach to assessing and planning your initiative /  |c Teresa J. Soto. 
250 |a 1st ed. 
260 |a Chicago :  |b Dearborn Trade Pub.,  |c 2006. 
300 |a xii, 259 p. 
504 |a Includes bibliographical references and index. 
650 0 |a Hispanic American consumers. 
650 0 |a Marketing  |z United States. 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/ucy/Doc?id=10118536 
952 |a CY-NiOUC  |b 5a045a356c5ad14ac1ed4929  |c 998a  |d 945l  |e -  |t 1  |x m  |z Books