Marketing to Hispanics a strategic approach to assessing and planning your initiative /

Main Author: Soto, Terry J.
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: Chicago : Dearborn Trade Pub., 2006.
Edition:1st ed.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10118536
Physical Description:xii, 259 p.
Bibliography:Includes bibliographical references and index.