Smart ball marketing the myth and managing the reality of major league baseball /

Main Author: Lewis, Robert
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: Jackson : University Press of Mississippi, c2010.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10355615
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020 |z 9781604732078 (cloth : alk. paper) 
040 |a CaPaEBR 
050 1 4 |a GV880  |b .L55 2010eb 
100 1 |a Lewis, Robert  |q (Robert F.) 
245 1 0 |a Smart ball  |b marketing the myth and managing the reality of major league baseball /  |c Robert F. Lewis II. 
260 |a Jackson :  |b University Press of Mississippi,  |c c2010. 
300 |a xii, 165 p. 
504 |a Includes bibliographical references and index. 
650 0 |a Baseball  |x Economic aspects  |z United States. 
650 0 |a Baseball  |x Marketing.  |z United States 
650 0 |a Baseball  |x Management.  |z United States 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/ucy/Doc?id=10355615 
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