Smart ball marketing the myth and managing the reality of major league baseball /

Main Author: Lewis, Robert
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: Jackson : University Press of Mississippi, c2010.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10355615
Physical Description:xii, 165 p.
Bibliography:Includes bibliographical references and index.