Store wars the worldwide battle for mindspace and shelfspace, online and in-store /
| Main Author: | |
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| Corporate Author: | |
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Chichester, West Sussex, U.K. :
Wiley,
2012.
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10582604 |
Table of Contents:
- Shifting of power in the value chain
- Differences between manufacturers and retailers
- The fragility of a marketing orientation
- Retailers and the marketing concept
- The battle for mindspace and shelfspace
- The battle for mindspace
- The battle for shelfspace
- Creating a sustainable retail differential advantage
- Private label
- Trade marketing
- Internationalisation and emerging markets
- E-retailing
- The new order and its challenges.