|
|
|
|
| LEADER |
01330nam a2200253 a 4500 |
| 001 |
1799095 |
| 005 |
20171111234545.0 |
| 008 |
120508s2012 enka sb 001 0 eng d |
| 020 |
|
|
|z 9781118374061
|
| 040 |
|
|
|a CaPaEBR
|z 9781118374818 (e-book)
|
| 050 |
1 |
4 |
|a HF5429
|b .T43 2012eb
|
| 100 |
1 |
|
|a Thain, Greg,
|d 1954-
|
| 245 |
1 |
0 |
|a Store wars
|b the worldwide battle for mindspace and shelfspace, online and in-store /
|c Greg Thain and John Bradley.
|
| 250 |
|
|
|a 2nd ed.
|
| 260 |
|
|
|a Chichester, West Sussex, U.K. :
|b Wiley,
|c 2012.
|
| 300 |
|
|
|a xiv, 294 p. :
|b ill.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges.
|
| 650 |
|
0 |
|a Retail trade.
|
| 650 |
|
0 |
|a Marketing.
|
| 700 |
1 |
|
|a Bradley, John,
|
| 710 |
2 |
|
|a ebrary, Inc.
|
| 856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10582604
|
| 952 |
|
|
|a CY-NiOUC
|b 5a04594c6c5ad14ac1ed2e6d
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
|
