Pictorial metaphor in advertising

Main Author: Forceville, Ch.
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: London ; New York : Routledge, 1998.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10056065
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100 1 |a Forceville, Ch.  |q (Charles) 
245 1 0 |a Pictorial metaphor in advertising  |c Charles Forceville. 
260 |a London ;  |b Routledge,  |c 1998.  |a New York : 
300 |a x, 233 p. :  |b ill. 
504 |a Includes bibliographical references (p. [223]-230) and index. 
650 0 |a Symbolism in advertising. 
650 0 |a Pictures  |x Printing. 
650 0 |a Metaphor. 
710 2 |a ebrary, Inc. 
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