Pictorial metaphor in advertising

Main Author: Forceville, Ch.
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: London ; New York : Routledge, 1998.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10056065
Physical Description:x, 233 p. : ill.
Bibliography:Includes bibliographical references (p. [223]-230) and index.