Regulatory fit and persuasion through advocacy messages and narratives

Main Author: Vaughn, Leigh Ann.
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: New York : Nova Science Publishers, c2010.
Series:Psychology research progress series
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10662805
Physical Description:xii, 46 p.
Bibliography:Includes bibliographical references and index.