Maximum influence the 12 universal laws of power persuasion /
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
American Management Association,
c2004.
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| Edition: | 1st ed. |
| Subjects: | |
| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10057981 |
Table of Contents:
- Introduction
- The power of persuasion
- The 12 universal laws of power persuasion
- Law of dissonance
- Law of obligation
- Law of connectivity
- Law of social validation
- Law of scarcity
- Law of verbal packaging
- Law of contrast
- Law of expectations
- Law of involvement
- Law of esteem
- Law of association
- Law of balance
- Your pre-persuasion checklist
- Epilogue.