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040114s2004 nyu sb 001 0 eng d |
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|z 0814472583
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|a CaPaEBR
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| 050 |
1 |
4 |
|a BF637.P4
|b M67 2004eb
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| 100 |
1 |
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|a Mortensen, Kurt W.
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| 245 |
1 |
0 |
|a Maximum influence
|b the 12 universal laws of power persuasion /
|c Kurt W. Mortensen.
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| 250 |
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|a 1st ed.
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| 260 |
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|a New York :
|b American Management Association,
|c c2004.
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| 300 |
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|a viii, 240 p.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Your pre-persuasion checklist -- Epilogue.
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| 650 |
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0 |
|a Persuasion (Psychology)
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| 650 |
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0 |
|a Influence (Psychology)
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| 650 |
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0 |
|a Success
|x Psychological aspects.
|
| 710 |
2 |
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|a ebrary, Inc.
|
| 856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10057981
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| 952 |
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|a CY-NiOUC
|b 5a0457c26c5ad14ac1ed0028
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
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