A short course in international marketing blunders mistakes made by companies that should have known better /
| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Petaluma, CA :
World Trade Press,
c2009.
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| Edition: | 3rd ed. |
| Series: | The short course in international trade series
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| Subjects: | |
| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10305901 |
| Physical Description: | ix, 177 p. |
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| Bibliography: | Includes bibliographical references (p. 181-182). Includes web resources. |