White, M. (2009). A short course in international marketing blunders: Mistakes made by companies that should have known better (3rd ed.). Petaluma, CA: World Trade Press.
Chicago Style CitationWhite, Michael. A Short Course in International Marketing Blunders: Mistakes Made By Companies That Should Have Known Better. 3rd ed. Petaluma, CA: World Trade Press, 2009.
MLA CitationWhite, Michael. A Short Course in International Marketing Blunders: Mistakes Made By Companies That Should Have Known Better. 3rd ed. Petaluma, CA: World Trade Press, 2009.
Warning: These citations may not always be 100% accurate.