Consumer behaviour and advertising management
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
New Delhi :
New Age International (P) Ltd., Publishers,
c2006.
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| Subjects: | |
| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10318696 |
Table of Contents:
- pt. 1. Consumer behaviour
- pt. 2. Advertising management.