Consumer behaviour and advertising management

Main Author: Khan, Matin A.
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: New Delhi : New Age International (P) Ltd., Publishers, c2006.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10318696
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300 |a xv, 374 p. :  |b ill. 
500 |a Includes index. 
505 0 |a pt. 1. Consumer behaviour -- pt. 2. Advertising management. 
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