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01358nam a2200229 a 4500 |
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1774977 |
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20171111234523.0 |
| 008 |
120615s2012 nyu sb 001 0 eng d |
| 020 |
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|z 9780801478192 (pbk. : alk. paper)
|z 9780801452031 (cloth)
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| 040 |
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|a CaPaEBR
|z 9780801465703 (e-book)
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| 050 |
1 |
4 |
|a TX911.3.M3
|b D48 2012eb
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| 100 |
1 |
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|a Dev, Chekitan S.
|d 1959-
|q (Chekitan Singh),
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| 245 |
1 |
0 |
|a Hospitality branding
|c Chekitan S. Dev.
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| 260 |
|
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|a Ithaca :
|b Cornell University Press,
|c 2012.
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| 300 |
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|a ix, 179 p.
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| 490 |
0 |
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|a Cornell hospitality management best practices
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Hospitality marketing and branding : past and future -- Contemporary branding challenges -- Branding and the Internet -- Case study : Carnival Cruise Lines -- Global brand expansion -- Branding beyond borders -- Brand strategies -- Case study : Ritz-Carlton Bali -- Assessing brand equity -- Brand positioning -- Brand extensions and customer loyalty -- Case study : Taj hotels, resorts, and palaces -- Managing marketing relationships -- Franchising your brand -- Brand partnerships -- Case study : Groupon.
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| 650 |
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0 |
|a Hospitality industry
|x Marketing.
|
| 710 |
2 |
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|a ebrary, Inc.
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| 856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10629484
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| 952 |
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|a CY-NiOUC
|b 5a0455e86c5ad14ac1ecc8b6
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
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