Bayesian statistics and marketing

Main Author: Rossi, Peter E. 1955-
Corporate Author: ebrary, Inc.
Other Authors: Allenby, Greg M.
Format: Book
Language:English
Published: Chichester, England : J. Wiley, 2006,c2005.
Edition:Reprinted with corrections.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10631330
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245 1 0 |a Bayesian statistics and marketing  |c Peter E. Rossi, Greg M. Allenby, Robert McCulloch. 
250 |a Reprinted with corrections. 
260 |a Chichester, England :  |b J. Wiley,  |c 2006,c2005. 
300 |a x, 348 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
650 0 |a Bayesian statistical decision theory. 
650 0 |a Marketing research  |x Mathematical models. 
650 0 |a Marketing  |x Mathematical models. 
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