Description: Bayesian statistics and marketing

Main Author:	Rossi, Peter E. 1955-
Corporate Author:	ebrary, Inc.
Other Authors:	Allenby, Greg M.
Format:	Book
Language:	English
Published:	Chichester, England : J. Wiley, 2006,c2005.
Edition:	Reprinted with corrections.
Subjects:	Bayesian statistical decision theory. Marketing research > Mathematical models. Marketing > Mathematical models.
Online Access:	http://site.ebrary.com/lib/ucy/Doc?id=10631330

Physical Description:	x, 348 p. : ill.
Bibliography:	Includes bibliographical references and index.