Value-driven channel strategy : extending the lean approach /

Main Author: Reidenbach, R. Eric, (Author)
Other Authors: Goeke, Reginald W.,
Format: Book
Language:English
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10907808
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245 1 0 |a Value-driven channel strategy :  |b extending the lean approach /  |c R. Eric Reidenbach, Reginald W. Goeke. 
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