Value-driven channel strategy : extending the lean approach /

Main Author: Reidenbach, R. Eric, (Author)
Other Authors: Goeke, Reginald W.,
Format: Book
Language:English
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10907808
Physical Description:1 online resource (187 pages) : illustrations, tables
Bibliography:Includes bibliographical references and index.