The Qualcomm equation how a fledgling Telecom company forged a new path to big profits and market dominance /

Main Author: Mock, Dave.
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: New York : AMACOM American Management Association, 2005.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10075556
Table of Contents:
  • Ecstasy, pianos, torpedoes : the beginnings, World War II to the mid-1960s
  • From Linkabit to Qualcomm : starts and encores, mid-1960s to late 1980s
  • Start of the cellular boom : the need for new commercial applications, 1980s
  • Cellular goes digital : second-generation stirrings, late 1980s
  • Disrupting the cellular status quo : Qualcomm goes to bat, 1989
  • Spreading the CDMA message : turning points, late 1989
  • New technology never sells itself : winning acceptance one demo at a time, 1989-1991
  • Creating a common interface : devising and testing, 1990-1991
  • Becoming a wireless standard : going the extra mile to acceptance, 1992-1993
  • Marketing in tandem with technology : building partnerships, 1993-1994
  • Wireless holy wars: trials by fire, 1994-1995
  • Make or break in personal communications services : the tide turns at last, 1995
  • Defining the core business : equipment manufacturer or technology developer?
  • Developing an intellectual property business : establishing a firm foundation
  • Fitting into the value chain : disseminating proprietary technology
  • Tax collector or vital partner? Disseminating and protecting essential IP
  • Breaking through bureaucratic barriers : regulatory politics and practices at home and abroad
  • Creating the future of wireless : working toward a smooth transition to 3G
  • Stacking the deck with the best talent : building internal and external teams of innovators
  • Remaining a technology leader : positioning for 3G and beyond.