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041012s2005 nyu sb 001 0 eng d |
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|z 0814408184
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|a CaPaEBR
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|a HE7797.Q35
|b M6 2005eb
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|a Mock, Dave.
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| 245 |
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|a The Qualcomm equation
|b how a fledgling Telecom company forged a new path to big profits and market dominance /
|c Dave Mock.
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| 260 |
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|a New York :
|b AMACOM American Management Association,
|c 2005.
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| 300 |
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|a xx, 266 p.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Ecstasy, pianos, torpedoes : the beginnings, World War II to the mid-1960s -- From Linkabit to Qualcomm : starts and encores, mid-1960s to late 1980s -- Start of the cellular boom : the need for new commercial applications, 1980s -- Cellular goes digital : second-generation stirrings, late 1980s -- Disrupting the cellular status quo : Qualcomm goes to bat, 1989 -- Spreading the CDMA message : turning points, late 1989 -- New technology never sells itself : winning acceptance one demo at a time, 1989-1991 -- Creating a common interface : devising and testing, 1990-1991 -- Becoming a wireless standard : going the extra mile to acceptance, 1992-1993 -- Marketing in tandem with technology : building partnerships, 1993-1994 -- Wireless holy wars: trials by fire, 1994-1995 -- Make or break in personal communications services : the tide turns at last, 1995 -- Defining the core business : equipment manufacturer or technology developer? -- Developing an intellectual property business : establishing a firm foundation -- Fitting into the value chain : disseminating proprietary technology -- Tax collector or vital partner? Disseminating and protecting essential IP -- Breaking through bureaucratic barriers : regulatory politics and practices at home and abroad -- Creating the future of wireless : working toward a smooth transition to 3G -- Stacking the deck with the best talent : building internal and external teams of innovators -- Remaining a technology leader : positioning for 3G and beyond.
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| 650 |
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|a Telecommunication.
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| 650 |
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|a Wireless communication systems.
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| 650 |
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|a Spread spectrum communications.
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| 710 |
2 |
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|a ebrary, Inc.
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| 856 |
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|u http://site.ebrary.com/lib/ucy/Doc?id=10075556
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| 952 |
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|a CY-NiOUC
|b 5a0454ed6c5ad14ac1ecaaef
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
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