The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /

Main Author: Scott, David Meerman.
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: Hoboken, NJ : John Wiley & Sons, Inc., c2013.
Edition:4th ed.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10726747
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245 1 4 |a The new rules of marketing & PR  |b how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /  |c David Meerman Scott. 
250 |a 4th ed. 
260 |a Hoboken, NJ :  |b John Wiley & Sons, Inc.,  |c c2013. 
300 |a xxiii, 439 p. 
500 |a Includes index. 
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